Page 63 - Contrast2015
P. 63

banks. It comes to me. Lara Croft. A video game I had never
played. Perfect. Score: 100. I smile. Immediate satisfaction.
My kind of game. Memory-based. A challenge to my mental
capacity.
Instantaneous reward.
But, I recognize its true nature. A test for the consumer.
Brand recognition. Recollection.
I embrace my immersion in the commercial world.
My virtual identity.

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