Page 148 - YB1941

__A. rf/e66afje/rom the Pre6dent 0/ the United State6 - - But as this very pnge has been emphasizing on different occasions these several years, there is another function which rides along with the primary one [entertainment] because the two are indivisible. The function is com- munication. Communication of thoughts, ideas and ideals, policies geared to the public good are part of the industry's job and La think it can he escaped, ignored or glossed over impresses us with the same futility as whistling ill the dark. More and more as the weeks pass and the emergencies rise will this become apparent. 11 takes evidence !lOW ill all sorts of films explaining the defense program. It takes evidence, off and on the screen alike, in the form of the Will Rogers, the Red Cross, the infantile paralysis and the [then] forthcoming Greek relief drives. The part which this business, created for purposes of entertaimnent, will be called upon to fill in the field of public service will increase. Those who make their living ill films and who draw their profits Irom them must recogni7.e this in measure far beyond the substantial measure now prevailing. For this industry, believing itself a private enterprise, actually is nothing of the sort. Constantly in the national spotlight, its performance goes beyond entertainment. It is, or can be, a vital adjunct to social and economic progress. In those directions, much of its future job reposes. FRANKLIN D. ROOSEVELT, Address to the Academy Award Dinner, 1941. IT IS THE HONEST INTENTION OF THE MANAGEMENT OF THESE, YOUR THEATHES, TO GIVE YOU THE BEST, THE CLEANEST, AND THE MOST WORTHWHILE PICTUHES PRODUCED BY ALL OF THE AMEHICAN STUDIOS- PARAMOUNT, METRO-GOLDWYN-MAYER, WARNERS, UNIVERSAL, 20th-CENTURY-FOX, COLUMBIA, UNITED ARTISTS, and RADIO-KEITH-ORPHEUM_ -IN THE VERY LATEST IN COMFORT, AIR-CONDITIONING, SANITARY CLEANLINESS, AND FINE PROJECTION CARROLL and STAn TH(ATR(S WESTMINSTER