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You cannot patent it ... or copyright it ... you cannot install it ... like a piece of machinery. You cannot accurately measure it ... or the lack of it. Yet it is your most important consideration when you choose your Yearbook Photographer. It is ... "Knowing How" Experience ... is the one thing that willmeet the unusual emergency with the comforting statement--- "We know just what to do - - - we've been through this before." Our complete organization offers you this background ofexperience in creative photog- raphy and consultation on all problems relat- ing to Yearbook Photography. It costs nothing to talk it over with us. ZAMSKY STUDIOS Philadelphia